Dorchester Collection Application

Dorchester collection

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In-Class Exercise 08.04.10

Social Media Optimization Plan

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In-Class Exercise 01.04.10

Dorchestercollection

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Direct booking definitions...... in order not to be confused !

Search engine optimization (SEO):

Search engine optimization (SEO) is the art of understanding search engines and and using that knowledge to make a website rank high on search engines.

SEO is the combination of tactics and strategies, including, but not limited to, optimization of information architecture, usability, content focus, audience targeting, design, development, keyword research, keyword placement, link building, social media marketing and any other online or offline branding/marketing elements that support the goal of receiving more traffic from search engines.

Search engine marketing ( SEM):

Search Engine Marketing (SEM) is now synonmymous with Search Engine Advertising. It used to be an umbrella term referring to various techniques for acquiring website traffic from search engines, such as:

* Search Engine Submission
* Search Engine Optimization (SEO)
* Pay Per Click (PPC) advertising

Location based services ( LBS) :

A location-based service (LBS) is a software application for a IP-capable mobile device that requires knowledge about where the mobile device is located. Location-based services can be query-based and provide the end user with useful information such as "Where is the nearest ATM?" or they can be push-based and deliver coupons or other marketing information to customers who are in a specific geographical area.

Avantages of Fastbooking engine system

- More than 5000 customers
- Multilingual booking engine
- Represention on GDS /IDS ( Internet Distribution system)
- E Marketing tools
- Distribution programme
- Iphone booking application

Hotels Direct Booking

Hotels Direct Bookings

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Article n°4

L'ergonomie de 10 sites marchands pendant les soldes


I took this article cause i think that is an important point nowadays. It is the moment of the sells and now even websites are offering special rates.

In this article Veronique Renault, ergonome in Bencchmark group is talking to us about how the website offer there special rates. It is an important point for a wesite such as for a boutique to underline the special rate in order to sell the product.

Veronique Renault is talking about website such as Verbaudet, Cyrillus, Boulanger, Auchan... but i think that is exactly the same way for travel website.

Of course main of the travel website have already understand how to do that and how to have a good ergonomy. We could mentionned for example lastminutes.com and Expedia who are already aware about their ergonomy.

But thanks to this article we can understand that even if our company is an oline company we don't have to forget the main rules and codes of colours, positions, attratcting word and places. It is a real job to think about all these things and to cretae that. Even a website have to be well thinking !

Aggregator Travel sites

Aggregator Travel Site

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WAYN vs TRIPWOLF

Wayn Vs Tripwolf

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