I took this article cause i think that is an important point nowadays. It is the moment of the sells and now even websites are offering special rates.
In this article Veronique Renault, ergonome in Bencchmark group is talking to us about how the website offer there special rates. It is an important point for a wesite such as for a boutique to underline the special rate in order to sell the product.
Veronique Renault is talking about website such as Verbaudet, Cyrillus, Boulanger, Auchan... but i think that is exactly the same way for travel website.
Of course main of the travel website have already understand how to do that and how to have a good ergonomy. We could mentionned for example lastminutes.com and Expedia who are already aware about their ergonomy.
But thanks to this article we can understand that even if our company is an oline company we don't have to forget the main rules and codes of colours, positions, attratcting word and places. It is a real job to think about all these things and to cretae that. Even a website have to be well thinking !
