Boutique Hotels in S'pore: From Famine to Feast
I thought this article very interresting such as it shows the new trends. Effectively few years ago big hotels such as Marriott, Hilton, ... all the same were at the top. Consumers found everything the same than on an other hotels that means the Hilton Kuala Lumpur was exactely (and is still ) the same than Hilton Washinghton. Consumers were looking for the same services. They would like to feel at home.
However , nowadays trends havec changed and people are looking for a good services, some different, they are looking for individualisation, personnalistion and experience. They would like to feel like a real guest not just like a room number a an huge hotel.
As we know Singapore is a great and very exciting country. This article shows us that even in this country full of workalcolic , people are looking for something different.
These few boutique hotels are the new trends and we could understand that small hotel are the hotel of tomorrow so what we could ask is how for a hotel chain is it possible to be more acesible and personnalized such as a boutique hotel.
mardi 15 décembre 2009
jeudi 10 décembre 2009
dimanche 6 décembre 2009
Article n°2
Hotel chains try new ways to earn loyalty
I find this article really interresting as it is about customers loyalty and hotels chains technics to earn loyalty.
Effectively it is more and more difficult to earn loyalty. That's why hotels chain have to offer nights, make special package, give free internet. What is important to know with this article is that such as hoteliers we have to create differents actions and to have differents ways to attracts customers even if it cost them.
For exemple internet free of charges, some free nights .. Hoteliers have to know how loosing money to win more latter.
But what we could ask is how to do when all the hoteliers will offer the same products to earn loyalty?
I find this article really interresting as it is about customers loyalty and hotels chains technics to earn loyalty.
Effectively it is more and more difficult to earn loyalty. That's why hotels chain have to offer nights, make special package, give free internet. What is important to know with this article is that such as hoteliers we have to create differents actions and to have differents ways to attracts customers even if it cost them.
For exemple internet free of charges, some free nights .. Hoteliers have to know how loosing money to win more latter.
But what we could ask is how to do when all the hoteliers will offer the same products to earn loyalty?
jeudi 3 décembre 2009
03/12 In Class Exercise : the characteristics of OTAs
Please find what we have done for this exercise on Margaux's blog.
dimanche 29 novembre 2009
Tips for Women Traveling Alone.
Tips for Women Traveling Alone. American Society of Travel Agents Saturday, 31st October 2009 | ![]() |

From safety issues to cultural variations, women travelers encounter a variety of difficulties that can be avoided if the necessary precautions are taken.
"ASTA travel agents understand that both men and women need to be educated travelers, but women, especially, need to plan every step of their trip - from packing a suitcase to choosing a hotel room - to ensure a safe return," said ASTA President and Chair Chris Russo.
To learn how you can travel safer, ASTA has provided the following tips:
Know Before You Go.
- Learn as much about the destination as possible, especially when traveling to a foreign country. An area's religious or cultural beliefs can directly impact you, compelling you to adapt your dress and demeanor to comply with local customs.
- Get to know the staff, who will be familiar with guests and are able to more effectively monitor who enters and exits the building.
- Ask for a room on a higher floor near the elevator but away from emergency exits, stairwells, and any renovation work.
- Never accept a room if the clerk loudly calls out your name and room number.
- While at the front desk, grab a card or matchbook from the front desk with the hotel's name, address and phone number on it, and keep this card on you at all times. This is especially helpful in foreign countries where you taxi driver might not speak English or in case there are several hotels with similar names in the area.
- Explore transportation options available at your destination ahead of time, especially if you will be arriving late in the evening. Travel agents can help determine the safest choice and make the necessary arrangements.
- If renting a car, carefully examine maps, or rent a GPS to help you navigate unfamiliar roads.
- Pack light so you won't be weighed down and look weighed down, both of which could make you an ideal target for pickpockets.
- Avoid expensive looking baggage and clothing, lock all suitcases and only use covered luggage tags with your office address written on it rather than your home.
- Carry only one credit card, and don't keep all your money in one place.
- Study a map of the area you will be visiting. If available, consider downloading area maps to your phone.
- Learn as much as possible about getting around the streets to avoid looking like a lost tourist.
- Ask the concierge about where - and, more importantly, where not - to go.
ABOUT ASTA
ASTA's (American Society of Travel Agents) mission is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. ASTA seeks a retail travel marketplace that is profitable, growing and a rewarding place to work, invest and do business.
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