Article n°3 : Boutique Hotelsin S'pore

Boutique Hotels in S'pore: From Famine to Feast

I thought this article very interresting such as it shows the new trends. Effectively few years ago big hotels such as Marriott, Hilton, ... all the same were at the top. Consumers found everything the same than on an other hotels that means the Hilton Kuala Lumpur was exactely (and is still ) the same than Hilton Washinghton. Consumers were looking for the same services. They would like to feel at home.

However , nowadays trends havec changed and people are looking for a good services, some different, they are looking for individualisation, personnalistion and experience. They would like to feel like a real guest not just like a room number a an huge hotel.

As we know Singapore is a great and very exciting country. This article shows us that even in this country full of workalcolic , people are looking for something different.
These few boutique hotels are the new trends and we could understand that small hotel are the hotel of tomorrow so what we could ask is how for a hotel chain is it possible to be more acesible and personnalized such as a boutique hotel.

Ebusiness

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Article n°2

Hotel chains try new ways to earn loyalty

I find this article really interresting as it is about customers loyalty and hotels chains technics to earn loyalty.

Effectively it is more and more difficult to earn loyalty. That's why hotels chain have to offer nights, make special package, give free internet. What is important to know with this article is that such as hoteliers we have to create differents actions and to have differents ways to attracts customers even if it cost them.
For exemple internet free of charges, some free nights .. Hoteliers have to know how loosing money to win more latter.

But what we could ask is how to do when all the hoteliers will offer the same products to earn loyalty?

03/12 In Class Exercise : the characteristics of OTAs

Please find what we have done for this exercise on Margaux's blog.